VMR specializes in election research, opinion polls, campaign management, communication and legislative debate research. We offer various products and services that are linked closely to elections and legislative conduct.


election-campaign-managementIf elections are the festival of democracy, then we are the ones who manage that event for you. With firm on-ground presence and vast experience in creating election campaigns, we are the company that understands how qualitative feedback on the ground corresponds to metrics and KPI’s for you and how the same can be used for the purpose of developing an effective campaign management strategy.

Voter Assessment:

A constituency data management system to create complete data bank that tells everything you need to know about constituency. A unique product to collect, evaluate & verify each voter profile. Inputs that help plan out micro level strategy on each polling booth of constituency, which helps the candidate in the electoral battle.

Activist Resources & Management: 

We help identify and create a network of dedicated activists from the candidate’s constituency with specific skill sets for campaign support. We ensure network management of activists through the use of technologies. We prepare an exclusive worker List, which helps the candidate in the electoral battle. The activists are identified and trained per polling booth.

Campaign Strategy:

In the campaign strategy we will chart the journey to a final victory, which will be driven by the understanding of who will vote for the candidate and why they will do so. The electorate can be divided into three groups: the candidate’s base, the opponent’s base, and the undecided voters. Census based demographic inputs and other inputs collected from a survey can be used for generating the voter connect strategy as well as a strategy for developing. Past election results and survey research make it possible to determine which people fall into each of the above mentioned groups.

Campaign Material Development: 

This service allows creation of the best visual impact for a campaign message. With an in-house creative design team we specialize in providing new and innovative ideas for outreach, ideas that have not been used before. We create, procure and ensure dissemination of:

Campaign Material: Posters, hoardings, leaflets, caps, flags, badges etc.
Outreach Platforms: Campaign trucks, 3D hologram solutions, Captive TV and Interaction Devices
Mobile Outreach: Voice, IVR and SMS solutions.

Campaign Tracking Surveys: 

A campaign is a continuously evolving process. Through campaign tracking surveys, we are able to monitor the changing perceptions of the voter in real-time. This helps in natural evolution of a campaign to create maximum impact. Catering to the minor details of a constituency and its dynamic, this technology-based support is a guaranteed formula for success.

VotersMood Research Pvt. Ltd.
A Focussed Election Research Service
E: votersmood@gmail.com
W: www.votersmood.com
Tarit Prakash
F-2/215, Sector-16,
Rohini, Delhi - 110089
P: +91 11 47060508
E: taritprakash@gmail.com
M: 09891312492
Jai Mrug
404, Marathon Max,
Mulund Goregaon Link Road,
Mulund West, Mumbai - 400080
E: jaimrug@gmail.com
M: 08108148914