Elections mean VMR, unbeaten leader in predicting poll outcomes, the only team in India which plans, executes and ensures the success of political campaigns.


VMR is a team of professionals bought together by a strong commitment towards research, analysis, strategy and operational excellence in the fields of media and communication. To meet this goal we have created a motivated network across India, who specialize in field research and communication.


VMR Specializes in statistical study of elections with deep political qualitative insights and has a vast expertise in media and communication. VMR represents one of the best teams on the ground in India, to carry out advisories on election management and conduct professional election research. Votersmood at VMR offer various products and services that are linked closely to elections, legislative conduct & governance.

VMR provides in-depth information & analysis about elections in India. The young team at VMR has more than two decades of experience in consulting to various Indian political parties and media organizations on development of election related surveys, programming and software.

Our services encompass the entire gamut of strategic activities that pertain to planning an election – be it opinion polls and surveys, constituency management, polling booth management, voter assessment, activist resources, campaign strategy and social communication.

The Science we have learnt over the years: Over the years we have observed correlations between social issues and different voting segments.We believe that a strong election mandate can be systematically planned for, it is indeed a science. in elections can be scientifically analyzed as well as systematically planned for when different factors contributing to the electoral outcome are estimated numerically and put together with an in-depth analysis of the voters’ demography.

Our Tools:

Over the years VMR has gained vast experience in the following:
– Research and Questionnaire Design
– Sampling Techniques for diverse strata of society
– Modeling and Analysis to Estimate Voting Patterns
– Inputs to plan out micro level strategy
– On-ground presence & creating election campaigns
– Technology Driven Outreach Solutions

VMR has a vast knowledge base, specializing in statistical study of elections. The core belief at VMR is that a statistical analysis is the starting point to understanding how various social issues and demographic dispensations determine a political outcome. Analytic techniques helpsus understand the complete political picture and also plan for a structured and winning political mobilization.

The Team:

Jai Mrug – Jai’s name has now become synonymous with elections in India, having helped India understand the electoral process and mandates better with a host of media organisations. Now a renowned political commentator and psephologist, Jai started out as a trained operational researcher from IIT Bombay with a post graduation specialization in Market Research and Design. One of the co-founders of the agency, he has been active in the field of Political & Social Research since 1996. Having worked on a number of election related projects for the last twenty years covering five LokSabha elections and several assembly elections, Jai can decipher every electoral equation. He has been a participant in a number of field surveys that studied political behavior in modern India, and has a keen sense of how to link numbers with the overall political mood. (https://www.linkedin.com/in/jaimrug)

Tarit Prakash – Tarit’s ability and hardwork as an election analyst and research consultant, makes him lead the VMR Team. Starting as a journalist being alumni of Indian Institute of Mass Communication, New Delhi, Tarit branched into election research. He has a rich work experience having worked with a number of media agencies as a consultant while simultaneously conducting election research for various clients since 1998. As an election analyst with a deep understanding of the Indian electoral process, especially with data crunching and forecasting, his expertise includes survey design, fieldwork monitoring and qualitative evaluation of even the smallest unit in an election like an assembly segment or a municipal ward. (https://www.linkedin.com/in/taritprakash)

VotersMood Research Pvt. Ltd.
Elections mean VMR
E: votersmood@gmail.com
W: www.vmrindia.com

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